Work for free! Only experienced candidates please

It's been a long day. I don't even know what to say about this, except that I see things like this frequently through our old j-school jobs list-serv (a list-serv of sorts...e-mails sent regularly by a very dedicated and lovely admin assistant). Lots of responsibility...no pay. People seem to think students want to work for free.

I took out the guilty party's identifying details.

Part-time Marketing/Communications Director

[An organization] is seeking a dynamic, results-oriented marketing professional
responsible for planning, development and implementation of [the organization's] marketing strategies, and communications activities. In your role as
marketing and communications director, you will be responsible for
increasing public awareness of [the organization's] services, developing the
organization's reputation through media exposure, helping identify and
liaise with clients and sponsors and broadening [the organization's] client base.

Contract Position: 1 to 2 years (2 days per week until June/09)

Salary: to be discussed

[snip]

Duties:

§ Assures articulation of [the organization's] mandate and vision.

§ Co-ordinates all media interest and acts as [the organization's] representative.

§ Provides counsel to management team on marketing and communication.

[blah blah...snip]

Qualifications:

§ Minimum of 5 years' experience in marketing and communications with
demonstrated success preferably in the not-for-profit sector

§ Proven skills, knowledge and experience in the design and execution of
marketing, communications and public relations activities.

§ Strong creative, strategic, analytical, organizational and sales
skills.

§ Successful experience making presentations and negotiating effective
outcomes.

[Etc.]

Seriously. Two days a week of work, and they want five years experience? They might luck out an get someone with that much experience who is coming off a parental leave, or who for whatever other reasons is choosing to work two days a week. They may even have good enough timing to get someone who would normally want full-time work but due to the recession can only get part-time offers. It's understandable that a charity can't afford to pay well or can only afford to pay for two days a week, but let's be realistic about the level of candidate you're going to get. And they're highly unlikely to get someone with that much experience when they're advertising at a university.